Our Blogs
Chennai, the rise of the products sector, and a need for
packaging.
by dpspackprint /29th August 2019
Over the past decade, Chennai has emerged as a hub for
startups. With products sector growing as much as much as the
services sector, the need for flexible packaging has emerged
as arguably the most dynamic and innovative of packaging
formats. As a city which is broadly resistant to economic
cycles, the Chennai flexible packaging market has been growing
by around 5% per annum. Over the past decade flexible
packaging…
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A Brand Audit of McDonald’s and its packaging
by dpspackprint / 11th August 2019
McDonald’s is the world’s largest chain of fast-food
restaurants, serving around 68 million customers daily in 119
countries across 36,538 outlets. McDonald’s has a permanent
strategy to move to a new country and adapt itself to the
needs and tastes of that country while still maintaining its
identity as a fast-food mogul.McDonald’s accordingly satisfies
customers in order to gain market share in that country.
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Role of Packaging in today’s world
by dpspackprint / 10th April 2019
One of the most important elements in the Marketing mix is
Promotions. And lately, packaging has become a strong element
of the Marketing mix. Some say it should fall under Promotions
because it helps in attracting attention for the product.
Others say, it serves a much higher purpose then only
promotions and hence the argument is that packaging can become
the 5th P of the marketing mix. Nonetheless, we feel the role
of packaging is very important in Marketing and sales.
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